About Erik Cocks

I'm a marketer, photographer and all around great guy who loves sharing information and seeking knowledge. I help businesses increase their profitability through increased online visibility and decreased client acquisition cost.

What device do people use to research lawyers online?

By |2019-02-12T13:25:35+00:00February 12th, 2019|Categories: law trends, marketing future|

What device do people use to research lawyers online? Participants were asked what device or devices they would use to research a law firm online. The usage for mobile devices is fairly high. It makes sense given mobile usability rates in 2019 and considering that for many users, their phone is the only source Internet that [...]

New video – the 13 Lucky Videos Your Business Should Make

By |2018-11-06T01:59:58+00:00November 6th, 2018|Categories: Videos|

Check out the latest video here all about the top 13 videos you should be making for more clients and improved profits. https://youtu.be/dXLxozUVCVQ Read The Full Transcript: Here are the lucky number 13 business videos that will drive prospects away from your competition. If you are a marketing manager, training professional or business owner, need to [...]

The Death of Proximity Marketing – (For Now)

By |2018-10-26T14:00:47+00:00October 26th, 2018|Categories: marketing future|

What Just Happened To Proximity Marketing? Google just effectively killed off proximity marketing as it exists today. (This serves as another example of why a holistic marketing approach is the Sherpa way). The are sunsetting their “nearby notifications” on December 6th. For all the “proximity Marketing” companies this is really bad news. Those are the [...]

Podcast- Why Do Business Videos Cost What They Do?

By |2018-10-24T14:07:50+00:00October 24th, 2018|Categories: Podcast|

How much does a business video cost to make? It depends on the type of video you want and how you want it to look. The reason nobody can give you a "price" immediately is that videos are labor-intensive and almost all clients have different needs, even if they are doing a very similar video. Big [...]

What Business Videos Actually Cost To Make – Are You Being Ripped Off?

By |2018-10-24T14:00:20+00:00October 24th, 2018|Categories: Creative, law trends, Videos|

I actually give real prices, for what types of videos, and why there is a difference. I hope it helps My best clients actually get most of their business by referral.  But…  they use videos to attract their BEST clients. We should talk. Contact Me and I’ll set a time up with your office to [...]

The 2 Videos Every Attorney Needs To Make

By |2018-10-05T12:43:35+00:00October 5th, 2018|Categories: Uncategorized|

What are the most important videos attorneys can make? These are the foundation to video marketing for a firm. If you want to be know as THE attorney to talk to in the Tampa Bay area, you need to watch this video. If you want to connect with better client prospects, you need to watch [...]

Tampa SEO is Not Tampa SEO – a heartbreaking story

By |2018-09-05T14:14:02+00:00September 5th, 2018|Categories: marketing future|

I was heartbroken when just talked to two prospective customers who had been paying $500 and $700 a month for “SEO services” and essentially got an article, a link, and a ranking report for what they paid. They had just cancelled after 6 and 8 months and had seen no improvement in their rankings (they are [...]

New Podcast Corporate Charity Ideas

By |2018-08-15T18:38:01+00:00August 15th, 2018|Categories: Podcast|

            Transcript of Podcast: Companies engage in corporate philanthropy for a variety of reasons, including a desire to build an image as a company that cares and gives back. Some give to impact the social issues that affect business, such as health and transportation, or to encourage social change. Many view [...]

Tampa Charities and Why We Give – Hint: It’s Not Charity

By |2018-08-15T15:47:54+00:00August 15th, 2018|Categories: marketing future, Uncategorized|

In Tampa, Charity is thrown around as a word a little loosely. We donate 10% of all our profits to "charities" around the Tampa Area. However, we feel that the word charity lessens the value of the organizations that do the hard work of helping other. Charity it somehow optional, but the work helping organizations [...]

Video SEO Can Give Small Businesses An Edge

By |2018-08-06T17:13:00+00:00August 6th, 2018|Categories: Creative, law trends, Videos|

Many of us in the online video advertising space have been encouraging small businesses to deploy video to stand out in search results and level the playing field with larger competitors. Some colleagues and I have been working with select clients to test, learn, test again, and learn again from placing video in search and other [...]

5 Videos You Can Make Right Now

By |2018-07-10T19:10:57+00:00July 10th, 2018|Categories: Podcast|

You might think you have a business that doesn't lend itself to making videos. You might say, "my business is pretty boring so I can't use video". Not true! You likely can make some great videos, but just need some ideas on how to translate your type of business to what people want to see. This [...]

Why your competitors show up for local searches and your business doesn’t

By |2018-06-26T16:00:08+00:00June 26th, 2018|Categories: marketing future|

Don’t you hate it when you offer better service, products or prices and your competition still outranks you online!? If you’re not showing up as well as you feel you deserve, you want to check out a couple of elements that will affect you online presence: Is your business verified on Google and do you have [...]

8 SEO Elements You Can’t Skip To Rank Number One

By |2018-06-07T14:11:05+00:00June 7th, 2018|Categories: Podcast|

This weeks Podcast features 8 things you can't skip if you want to rank number one. I've got a great guest in the studio from Moz and can't wait to share information with you! Please find the transcript below:   Welcome to the plain white t shirt marketing show with award winning marketing expert, Eric Scott, [...]

Get More Customers with a Simple Story

By |2018-06-06T19:21:32+00:00June 6th, 2018|Categories: Creative|

Get More Customers with a Simple Story   Want better customers? Then tell a better story. No, not about you. You don’t have to tell everyone about that embarrassing thing in fourth grade at school. Tell a story about the customer you really want. This story can be written or a video. Tell a story about [...]

Voice Search May Put You Out Of Business

By |2018-05-30T13:55:26+00:00May 30th, 2018|Categories: marketing future|

Voice Search May Put You Out Of Business Think that voice search is a fad or that all this technology is just voodoo? Well, you may find yourself closing your doors if your competitors embrace it. Alexa, Google Home and Echo are making their way into homes and help do a number of great things. However, [...]

How To Talk Video Marketing

By |2018-05-21T16:24:54+00:00May 21st, 2018|Categories: Videos|

Video Marketing Glossary of Terms For Small Business Owners   When we do videos and video marketing for clients, we encounter a broad range of knowledge. Typically, we deal with business owners who really just want to focus on their business and have us handle everything. We also try not to use jargon with clients and [...]

How to lose a million dollars with bad photography

By |2018-05-01T21:22:33+00:00May 1st, 2018|Categories: Creative|

How to lose a million dollars with bad photography Let me tell you a sad story about how a major university lost about a million dollars with bad photography. University “X” wanted to update their look. They produced new flyers for leaving in high school, slick brochures, posters, videos and a trendy website. They were [...]

Why SEO generates positive ROI

By |2018-04-17T15:21:20+00:00April 17th, 2018|Categories: marketing future|

Why SEO generates positive ROI Many SEO companies get a bad name not because they don’t know what they are doing, but because they are too scared to tell a client they won’t see instant results. When you sign up for SEO services, you don’t necessarily need to be locked in an iron-clad contract. However, you [...]

How search engines really work and how to rank

By |2018-04-10T14:50:22+00:00April 10th, 2018|Categories: marketing future|

How search engines really work and how to rank So, this article came about when I was reading some posts about how some people feel different search engines are “controlled” by the liberal and/or conservative media. It was a very spirited discussion; each side giving their views about why certain search engines filter and give [...]

Make Great YouTube Videos for Your Business

By |2018-04-09T18:08:07+00:00April 9th, 2018|Categories: Creative, marketing future, Videos|

Today, I'm going to show you how to ramp up your video awesomeness for your business YouTube videos. Along with this video is a transcript of the video so if you're somewhere where you can't watch or just want the main points, you have them! Making Great YouTube Videos for Your Business Transcript: [...]

The Business of SEO

By |2018-03-27T17:27:07+00:00March 27th, 2018|Categories: marketing future|

The Business of SEO Today, everyone has heard of SEO, or Search Engine Optimization, and has likely formed an opinion on it. Most companies have either embraced it, rejected it, or have “tried” SEO in some form at some point. Most businesses today (including us!) get multiple SEO emails per week promising “guaranteed rankings”, or [...]

5 Tips To Create Strong Video Calls To Action

By |2018-03-20T13:33:48+00:00March 20th, 2018|Categories: Uncategorized|

 5 Tips for an Effective Video Call to Action When it comes to creating videos to promote your business, it is natural to want only the highest-quality videos attached to your brand name. But if you are new to video marketing, the technical requirements of making a great video can be all-consuming. You need to [...]

You Need A Marketing System

By |2018-03-12T21:04:43+00:00March 12th, 2018|Categories: marketing future|

You need a marketing system. Most of my clients are smaller companies that don’t rely on an outside sales force and need people to reach out to them. Also, most of my clients are super busy and have people who handle the day to day answering the phones, etc. Many of them have a scheduling [...]

5 Hacks To Keep You From Getting “Ubered”

By |2018-03-05T14:09:54+00:00March 5th, 2018|Categories: marketing future, Videos|

Here's our latest video on ways to stay relevant in today's world.  Your business CAN be disrupted by technology or competition. You might have a business that is geo-specific (people need to actually show up to do something like an HVAC company), or a business that can't be "outsourced" (I hear this all the time), but the [...]

5 Simple Hacks To Squeeze The Cash Out of Your Website

By |2018-03-02T02:48:36+00:00March 5th, 2018|Categories: Creative|

Get Your Florida Website Back in The Sun! A Website nowadays is not cheap (and the cheap ones are still not good), so you want to get as much life out of them as you can. These simple hacks can breathe life back into a site and dust off some of the cobwebs that Google [...]

How To Make a Business Office Video Studio

By |2018-02-26T19:15:53+00:00February 26th, 2018|Categories: Creative, Videos|

How To Make a Business Vlog Studio in Your Office An office video studio in a small room will allow for a great setup for shooting professional quality YouTube videos. Many businesses have an un-used office or supply area that can be converted to an office video studio that will work for almost all occasions. [...]

How Ultra Short Videos Can Increase SEO and User Engagement

By |2018-02-26T16:43:18+00:00February 26th, 2018|Categories: Podcast|Tags: , |

Transcript: The Benefits of Ultra-Short Marketing Videos Many marketing videos are between 30 seconds and 2 minutes long, but what about making videos that are even shorter than that? Is there a benefit to using ultra-short videos like the ones users create on Vine for your business? Let’s start by talking about what we mean by [...]

The Google Chrome Ad Blocker – Endorsed by A Tampa Marketing Firm

By |2018-02-15T20:39:27+00:00February 15th, 2018|Categories: marketing future|

Chrome Browser Ad Blocker Endorsed By Plain White T-Shirt Marketing Now, why would a Tampa marketing firm be endorsing Chrome’s new ad blocker software? Well, it only blocks the ads that violate the terms that Google has set out.  These are the ads that tell you you have been “infected” and to click to fix and [...]

Tampa Marketing Ideas for Your Small Business

By |2018-02-07T16:07:01+00:00February 7th, 2018|Categories: Creative, marketing future|

Today, we're going to focus on local Tampa area marketing. Why, because people still don't seem to be getting the benefits from what is available from Google and beyond. First, if you have a local business in Tampa, Orlando, Clearwater or anywhere around here, the real estate on Google's front page is becoming increasingly hard to keep [...]

The Small Free Stuff Makes Your Brand

By |2018-02-06T17:42:29+00:00February 6th, 2018|Categories: marketing future|

It’s the small things that make your brand. Who is the first person to make an impression on your customer? They are likely to influence your brand moving forward, and possibly forever. In the business, we call the term “Touchpoints” on the customer journey.  You might call this “the person answering phones, or the website”. Studies [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.