About Erik Cocks

I'm a marketer, photographer and all around great guy who loves sharing information and seeking knowledge. I help businesses increase their profitability through increased online visibility and decreased client acquisition cost.

Should I Hire My First Marketing Person?

By |2018-01-23T18:51:06+00:00January 23rd, 2018|Categories: marketing future|

Should I hire a marketing person if I have never had one? The short answer is no. When small companies are in a growth mode it seems like it makes sense to have an in-house marketing person.  This is usually accompanied by a budget for an out of school person, like 35,000 and a plan [...]

How do I get more sales with video?

By |2018-01-16T03:40:33+00:00January 16th, 2018|Categories: Creative|

How do I get more sales with video? Creating sales with videos is a 3-step process that is deceptively easy. Think, Produce, Distribute – Easy right? Thinking is about your content and what are your prospective customers concerned or excited about? Think Thinking is how you want your story to be told. How do you want [...]

How Much Does That Website Cost?

By |2018-01-08T19:52:54+00:00January 8th, 2018|Categories: Design|

How much does a website cost? I get asked this question all the time.  So do almost all marketers.  However, the typical answer everyone wants to give is “it depends”.  Ok, yes it does, but the hidden question beneath this is “how much do YOU charge for this website work and WHY is that the cost?”. [...]

What is Proximity Marketing?

By |2017-12-13T16:49:24+00:00December 13th, 2017|Categories: Uncategorized|

What is proximity marketing? Think of proximity marketing as a lighthouse for your business. Proximity marketing consists of a beacon that sends out messages (signals) that are picked up by any smartphones (receivers) when they get within a specified range.  Someone travels past your store, cart, vehicle or pocket and they get a notification on their [...]

Incredible Tax Hack For Business Owners

By |2017-12-12T14:14:56+00:00December 12th, 2017|Categories: Uncategorized|

Do you want to save money on your taxes, fund your 2018 SEO plan, maybe get a new website, social media management, and get a HUGE bonus? Today we’re launching our End-Of-The-Year Tax Hack Uncle Sam Special and I want to show you how you can keep your money (instead of giving it to the government) [...]

Ho Ho SEO – Holiday Optimization

By |2017-11-20T15:57:48+00:00November 20th, 2017|Categories: Creative|

Holiday Season SEO Just like many of us with holiday shopping, businesses often put off SEO until it’s too late in the season. Right now, it’s too late to grab the big keywords, but you still might be able to rank for some of the profitable more specific ones. You’re in a situation where the search [...]

Are You Saving Your Way Out Of Business? – SEO Realities

By |2017-11-15T15:51:15+00:00November 15th, 2017|Categories: marketing future|

SEO and Saving Your Way Out Of Business Is saving on marketing hurting your business? Wait, wait… this article isn’t about spending a whole lot on marketing written by an agency who wants you to spend money.  It’s about knowing if your spending is actually being wasted, which is way worse than spending too much. I [...]

Without a Sales Funnel, You Have An Ice Cream Truck

By |2017-11-02T12:28:44+00:00November 2nd, 2017|Categories: marketing future|

Without a solid and repeatable sales funnel, you have an ice cream truck. Where you essentially drive your product around, making lots of noise, in hopes that people who want your product right at that very second you pass by come running into the street waving money and stop you. While theoretically, this might work, it's [...]

We’re Celebrating – and Giving Away $10,000 in Marketing

By |2017-10-27T18:46:11+00:00October 27th, 2017|Categories: Offers|

Our newest program, the "GPS Insight Funnel Program" is doing so well, we're starting to get some haters from other agencies. Well, let's sweeten the pot and give away about $10,000 in Free marketing with every paid monthly service signup. You get a new Website, Videos, and a Proximity Marketing Program for your business - [...]

The Top Way to Get More Customers in Tampa for Business

By |2017-10-17T13:43:44+00:00October 17th, 2017|Categories: Uncategorized|

"Free" SEO and Paid Search Get Married... I’m Erik Cocks, I run an online marketing company out of Tamps. Today we make a case for SEO services and paid advertising playing nice together and making your business lots of money.   I wanted to sit down and discuss internet marketing and how specifically you can [...]

How Google Knows Whether Your Site is Good

By |2017-08-30T16:33:33+00:00August 30th, 2017|Categories: Uncategorized|

Google and the NSA have a bit in common.  They understand you better than you think they do. The article below illustrates how the NSA developed a method of identifying people just by how they write.  No, not like a signature on paper, but the signature of how you write. For your business, do you know [...]

The single best way your law firm can stop wasting marketing money

By |2017-07-18T14:18:14+00:00July 18th, 2017|Categories: Uncategorized|

Today's pay-for-play legal accolade websites and directories just don't cut it with prospective law clients anymore. Learn how applying some simple business metrics can keep you and your law firm from getting taken for a ride and how to spot money-grab tactics that won't ever pan out for your legal practice. You deserve marketing that pays [...]

Podcast – How To Easily Get More Leads From Your Law Firm Website

By |2017-07-06T13:09:12+00:00July 6th, 2017|Categories: Podcast|

More people are going online in their search to find an attorney to help them. The end of the law firm surviving on referrals alone are near... will your practice survive the eventual crash? The online world creates chaos for lawyers who simply want to practice law and be really good at it. The rules change [...]

Leads Leads Leads – Where To Get The Best Leads For You Business

By |2017-07-04T15:51:30+00:00July 4th, 2017|Categories: Uncategorized|

Where Do I You Find The Best New Customers? There are lots of place to find new customers, and it seems every sales rep you talk to makes an excellent case for their solution. However, which ones work best for YOUR business? When you think about the best leads, don’t think of it as a quantity [...]

Tampa law firm marketing help

By |2017-06-29T19:55:53+00:00June 29th, 2017|Categories: Uncategorized|

This is the first version of an explainer video ive done for Tampa Law firms. It explains a bit about how to avoid the pitfalls a law firm in Tampa might experience doing their own marketing. It also explains why I love helping attorneys build their businesses. If you have any questions, just fill out the [...]

Interview With A Personal Injury Lawyer and Marketer

By |2017-06-27T16:52:51+00:00June 27th, 2017|Categories: Podcast|

Today I’m talking to a personal injury plantiffs attorney.  We’ll talk about how the constant evolution of technology is shaping marketing and how cases are handled and reviewed. We’ll chat about the current commission structure and what changes could cripple an industry if the insurance lobbyists get their way.

Secrets to Painless Law Firm Growth

By |2017-06-06T01:50:19+00:00June 6th, 2017|Categories: law trends|

  Growth and profits are the goal of almost every law firm. Attorneys are never satisfied with good. It’s a trait that makes you successful. But out-of-control law firm growth can mean disaster for your law firm. We’ve all seen businesses in our communities that have bitten off more than they can chew just because [...]

The Top Three Ways Your Marketing Firm Can Help You Lose Your Law License…

By |2017-05-31T14:27:03+00:00May 31st, 2017|Categories: law trends|

There are plenty of marketing firms offering their services to attorneys.  However, you’ve got to make sure that they understand you are not just a number, but a licensed professional who gets special rules for their marketing. Most agencies that work with law firms get it, but if you are tempted to do the $299 [...]

5 Ways Your Law Firm Can Start Getting More Clients Tommorrow

By |2017-06-22T04:00:56+00:00May 23rd, 2017|Categories: Podcast|

With the current state of smaller and single operator law firms in the Tampa Bay Area, It’s no longer enough for marketing today to simply get more hits to your website. If you are going to successfully tackle law firm marketing in Tampa, you must help you attract the BEST potential clients. As a great attorney, you [...]

What happens if part of your law practice is shut down with a stroke of a pen?

By |2017-05-16T14:56:55+00:00May 16th, 2017|Categories: law trends|

Is your practice ready when the law directly affects your marketing strategy? A proposed bill in Florida (SB 118) that essentially allows for the automatic sealing of criminal history records is heading to the desk of the Governor this week. Even if this doesn’t pass, it should get your thinking cap on as you manage your practice. If [...]

Squeeze The Cash Out Of Your Old Website

By |2017-06-22T04:01:30+00:00April 26th, 2017|Categories: Podcast|

Squeeze the Cash Out of That Old Website This podcast features ways of squeezing money out of an existing website with SEO and other methods. FREE CONTENT: Online Optimization of Existing Website E-Book [activecampaign form=24] PODCAST TRANSCRIPT: Today’s podcast will be a great one because we are going [...]

10 solid ways for generating new customers and more money right now

By |2017-05-03T13:40:20+00:00April 26th, 2017|Categories: marketing future|

We’ve all been in that place where to make payroll or to replace that truck you need money “NOW”.  These are some ideas for fast customer generation that you can likely do yourself or get done very cheaply and quickly. Many of these can be implemented and getting dollars for you the same day.  No, [...]

Build A Brand That Makes Them Pick You!

By |2017-04-10T12:08:30+00:00April 10th, 2017|Categories: marketing future|

Branding For Better Customers A brand is the image, the idea, the experience of a specific product that customers connect with. It is more than just a tagline, it is about the perception. The main purpose of branding is to help your clients understand what you should offer and what makes you different from the rest. It [...]

5 Steps To Win At Local Online Marketing

By |2017-06-22T04:01:59+00:00April 6th, 2017|Categories: Podcast|

Download the FREE e-book mentioned in the episode here   Podcast Transcript Here: Welcome to the Plain White T-Shirt Marketing show. We’re here for you to help your business grow to a bigger business without spending and staffing like a one. Today we’re going to be talking about steps to small business marketing success. First, depending [...]

5 Quick Ways To Create Content When You Don’t Have Time To Spare

By |2017-04-03T18:22:17+00:00April 3rd, 2017|Categories: Creative|

For marketers looking to stand out in the digital world, content marketing is the most effective strategy to drive brand awareness and elevate your search rankings. Content marketing is the act of creating and distributing valuable content that attracts, informs, and ultimately guides your target audience through every stage of the sales cycle. If content marketing [...]

How To Hire A Marketing Consultant In Tampa

By |2017-03-16T16:01:08+00:00March 16th, 2017|Categories: Videos|

How to Hire a Marketing Consultant... How do you increase leads, how do you get more customers? Should you hire a marketing agency, should you hire a full time marketing director, or a marketing consultant? Marketing consultants go beyond simply providing a "service" like SEO, Web Design or Marketing.  They look at your actual business [...]

The Power of Goal Setting for Small Business Marketing

By |2017-03-06T13:48:10+00:00February 24th, 2017|Categories: marketing future|

Today is a milestone me as I help small businesses with their marketing. Last month, I flew across the country to attend a meeting with my marketing peers and meet with some of the incredible leadership team from Duct Tape Marketing. During the meeting I stated that I was going to meet some important milestones for my [...]

The Podcast Bandwagon is Still Relevant for Small Businesses

By |2017-03-06T13:48:56+00:00February 15th, 2017|Categories: marketing future|

95% of all Americans now have a smart phone of some kind.  29% of them have tried downloading and listening to podcasts at one point in time.  That’s millions who have been exposed to podcasts during a period they are seeking to learn something. These statistics alone will show you the vast potential that can [...]

Surefire Methods To Boost Your Traffic Starting Last night

By |2017-03-06T13:49:04+00:00February 7th, 2017|Categories: marketing future|

Internet. Business. Earnings. To totally integrate these words into an effective merger you'll need to add another phrase. Traffic. Every article you will see about making your site or company successful would always include the value of creating traffic. So, everybody knows that in the center of everything, traffic is the most essential thing to [...]

The Real Secret Behind Local Online Marketing

By |2017-03-06T13:49:09+00:00January 28th, 2017|Categories: marketing future|

Ok, there are actually a few real secrets, they are not really secrets, and they are pretty much common sense. However, you’re likely still not doing all of them because you are busy getting work done. So let’s talk about “owning” the local market. Before you try and be #1 locally (whatever that means to you), [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.