Why Should a Small Firm or Company Care About Branding?
The world is a different place than just 10 years ago.
Branding used to mean that package of business cards and stationary you picked up from the office supply store and the logo you had a college design.
Branding used to be left to the "big spenders" like Coke, Baker McKenzie, and Ford.
Today, branding means everything you are, whenever you are, wherever you are, and whatever platform you are on.
Is Branding Really Worth Doing?
The short answer is yes, developing branding and an implementation plan is worth it.
In fact, if someone even hints that it's not important in an overall business plan, you should run away clutching your checkbook.
Look, our agency does it all, so we're pretty agnostic when it comes to suggesting one way of getting noticed over another (It's based on your goals). However, branding is something small businesses overlook regularly and it hurts them.
Even if you don't ever even talk to us, a branding strategy should be a required part of your business plan if you want to grow or even be in business in 5 years.
What do you really want to accomplish and how will branding help you get there? There are lots of questions to answer before you start "doing" anything. Your marketing and SEO goals are critical to figure out how you proceed and how much time/budget you need to devote.
We help small businesses manage goals and budgets and develop a realistic branding strategy to show the world the "real you". The average branding engagement starts in the hundreds, not thousands depending on your goals.
If you're the top monk in a monastery at the top of a mountain, an audience doesn't matter as much as the guy in town at the base of the mountain who sells boots to climb the mountain. If you sell boots, you want to be known as the person who sells the best boots. Branding can help.
You need to focus on the people who will be judging you silently: your prospects. These are the people who may have even been referred to you, but have met you and don't know how awesome you are yet. Branding can set the tone and voice for your audience and prepare them to receive your message.
This one should probably go first because you really need a process to develop the best branding to influence the people who you want to help with your business.
An editorial calendar, a keyword map, and an understanding of your industry are critical for success. A real process needs to be in place for branding, implementing a branding plan, then actually using the branding moving forward.
Why Choose Us
- We get branding for small business.
- We understand branding is only part of the equation.
- Your branding should fit your budget and style.
- Your goals should be the very first thing in any plan and implementation.
- You own the branding process, we help you create and manage it.
Want to see if branding could help you reach your goals? Get a Free Online Evaluation of Your Online Brand.
Curious about how branding could take your business to the next level? Let’s talk and we can discuss where you want to go and what it will take to get there.
This isn’t some thinly-veiled sales call, it’s a real evaluation of what you are doing online and offline (or should be doing).
We really want to help, especially if you are just in the research phase of “what next” or thinking about hiring a student or overseas online solutions.
We might not be a fit right now but we can give you some great advice so you don’t get taken advantage of.