Our Proven Marketing Process
Ideas are great and there are lots of "things you can do" to generate business in the marketing world. We take these ideas many steps further and we base our work around the idea of creating a marketing system. In this way, you multiply the efforts you pay for and get back a better return.
This system has to fit within the context of the particular company it is installed in. No two strategies will ever be or work the same for different companies. The marketing process has to make actual sense for you and be something that you are comfortable participating in.
It’s not enough to come up with great strategy and tactics; there has to be technology in place to make it useful for you and not actually create more work for you or your staff to do!
Below are the stages we go through together to take your company to the next level!
Here's where we talk about the great things that can happen, and what to expect along the way.
We're not so much into promising you cotton candy and unicorns then disappointing you later, so we stick with the realities of what it will take to get you where you want to go. Discussions will center around communication, approvals, and what to expect in the marketing process.
This is where we learn all about you (we love this part)!
We really dig into "where you're at" and where you really want to go. We talk about your comfort levels and pain points in a safe, non-judgy environment.
This deep dive even includes internal staff interviews, client reviews, website analysis, content dissection, past and future campaign breakdown and analysis of key performance indicators and goals.
It’s important to enter this phase with a very open mind, and we might find some elements that could immediately increase margins for you!
We take all that we learn from the Discovery phase and get to work! We start mapping out “what’s possible” within your organization and figuring out how all the elements will fit into a marketing process.
We also take a broader look at your industry at a whole and the markets you sell in, with special attention made to decoding competitors efforts.
This is where the data meets the road and gives us some real insights into the ways we can make the biggest impact for you.
This is the big moment!
We're going to deliver a plan of action that makes sense based on your goals and the opportunities within the market.
Here's where we talk about the strategies we've developed for putting a marketing process in place. This is a relationship and we want comfort and commitment on the strategies before we start down a tactical road and put a calendar of activity in place. You will have questions, we will have answers about the whys and why nots of the plan!
Click Here to see some of the examples of what solutions often look like for different goals. Everything we do with you is customized for your company but you'll get the idea.
This is like Monopoly... we don't pass Go until you're excited and ready to move forward with a plan of action.
Here's where the "doing" comes in! This phase is different for everyone but is the road map for success.
This is where having a great marketing process in a structured system is critical. There are lots of moving parts to the road map and a system keep everything on track and seeks to eliminate missed elements.
Implementation starts with a master calendar of activities and then is broken down by areas (content, paid search, emails, etc.). You'll know whats coming up so you can plan and stay brilliant, "Why yes, I'm glad you got that offer in the email this morning! Let's get you started with that special price! I do have the inventory and people to make that happen tomorrow!".
We'll "own" making things happen so you can focus on the things you like doing, like your business.
Unlike many other firms, we pretty much insist on some sort of regular review for activities and results.
We find that many firms would rather kind of forget you pay them every month and expect results.
We review the amazing, measurable results you get from your campaigns and also see which ones are kind of stalled and they need help getting on track.
We'll take this moment to put some reality in place... not everything will be a super star home run out of the gate. That's why having a strong marketing system in place to identify opportunities for improvement in real-time not 3 months later is so important.
A great system makes adjusting elements faster with a pre-set creative problem solving strategy rather than what looks like a fire drill.
Along with review, we produce reports that are easy to read and illustrate things that are important to you. A 25 page quarterly report is painful to read at best, and at worst doesn't help you make great decisions while they still make sense to make.
Remember, this is a marketing process, and part of the process is adjusting regularly while still owning actions.
What the Marketing Process Does For You
Our marketing process is designed to help you engage your prospective customers.
The "Sales Funnel" is old-school and makes you an easy target for competitors coming in and stealing market share from you.
We've improved on the funnel by adding reality for today's' buyers.
The marketing process of Attention, Acceptance, Trust, Try, Buy, and Refer from a buyer standpoint is pretty intuitive, but requires installing a solid marketing structure for really making it look like magic.
We Should Talk...
Let's talk about your marketing process and if it's working for you (or as hard as it could).
Is your marketing super consistent?
Do you know where your competitors are stealing your prospects?
Are you tired of "owning" marketing and would rather just do what you like to do (hint: your actual business)?
We can have a conversation about where you want to go and how fast.
We might not be a fit for you but we'll give you some great ideas and help you plan for the future.
And, as always, no high-pressure sales pitch.