Today, I'm going to show you how to ramp up your video awesomeness for your business YouTube videos.
Along with this video is a transcript of the video so if you're somewhere where you can't watch or just want the main points, you have them!
Making Great YouTube Videos for Your Business Transcript:
Hey, this is Erik Cocks with plain white t shirt marketing.
Today we're going to be talking a little bit about how to make a great youtube video for your business.
There are a couple things you need to keep in mind in addition to a great story. Most of these things revolve around small technical issues that will really call your video out as kind of an amateur production or professional production.
Lighting for YouTube Videos
The first one of these is lighting and you want to go with something that takes away some shadows and gives your subjects and definition. One of the worst things you can do is to take a video in your office using those overhead fluorescent lights. That's the first thing. Next, go ahead and try and get some professional lights. If not, simply use a regular office light and then you can correct for color later on. One of the things you can do is use reflectors to balance the light.
You can see that we have a professional light screen. It's really big, but you can literally use the white foam core board if you want to and have someone hold it next to your subject. You'll see the shadows disappear on their face.
Color Correction for YouTube Videos
Next is color correction. One of the things you can really do to make your video stand out is make sure that all your video segments match up and there is a look and feel to your video. Where you can see here is we took a regular video and lighting is not great. We went ahead and adjusted some of the color balance and we created a look and feel for the video. What we did was we took the original video and then changed it up, added some color correction, and made it a little bit more professional. Looking.
Keep Shake Down For YouTube Videos
Next is use a tripod to stabilize your images.
This is important because people are really going to notice, especially if they watch it on a larger screen. One of the other things you can do is either hold your elbows really tight while you hold the camera and backup against a wall or put the camera on something stable. Now, if you can't use a tripod and you get some shake, you can either use some video editing software that will allow you to stabilize the video, or if like on this one you can slow it down and this shaky video benefits from kind of a natural look, but we've slowed it down enough so that it looks kind of cool instead of just shaky.
Great Audio for YouTube Videos
Next, the big one, audio audio is really gonna. Make or break your video. One of the things you can do is get an external microphone instead of the one in your camera.
It sounds much better. They're not very expensive and you don't even need to go with some of the professional ones. You can get them for 25 bucks and they still sound better than the one on your camera.
Motion for YouTube Videos
When you're taking pictures of people doing things, especially for your business. We want to do is move around. This is called panning. It makes things a little bit more interesting and can add to your video. Next, get closer. Don't worry about the background, worry about who you are. Recording, especially if someone is talking and especially if it's the head of a company, you can get really close and have a good conversation with someone.
Be Creative for YouTube Videos
Finally, try a little bit of a different angle. Don't be afraid to be artistic. Go ahead and create some interest using video angles. That's it.
Thanks for watching. I hope you enjoyed this and I hope that we gave you some good tips to make your YouTube videos a little bit better for your business. Thanks a lot.
If you would like a free book on ideas for great videos, on the video page its free! Just scroll down and grab the book.
If you would like a free strategy session on the possibility of using video for ranking and new customers, we offer a free strategy session, just fill out the form. No sales stuff, just figuring out if video might be for you...