Check out the latest video here all about the top 13 videos you should be making for more clients and improved profits.
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Here are the lucky number 13 business videos that will drive prospects away from your competition. If you are a marketing manager, training professional or business owner, need to make a video and you want to explore video types that this video is for you. The lucky 13 videos are going to aid you in your planning process. The first and most important one, the authority video. This video sets the tone for your company by delivering low why you and your company do what you do. It separates you from the competition and serves as your 24 slash seven tour guide or 24 slash seven salesperson. This is the hybrid of interview and descriptive images about your company and drives action for prospects. The vlog is a video blog. Now the dictionary says that are written blog consists of personal reflections, comments, and often hyperlinks along with photos by the author published regularly.
As it features content on a specific topic of log or video. Blog is not as clearly defined as our dictionary. Simply call it a blog with video. We are in the age of definition of this video product for a business. Video of log is a daily, weekly, or monthly video product that features of lager talking directly to a camera about a specific topic just like I'm doing. It should be fast paced with quick cuts. It can be fun, but the focus should be on providing helpful ideas for the audience like a blog. There's usually references to sources of information in the video or description below. Testimonials. Testimonials are video reviews. Everyone loves reviews are Internet based society provides us with consumer feedback like no other time in human history. Now, as a persuasive tool at testimonial provides trust and collateral to age for future customers and deciding to answer your call to action.
Usually a video testimonial features a person being interviewed about their experience with your product or your company. Now, testimonials, overcome a products skepticism like, who the heck are you and why should I listen to you anyway? By helping them connect emotionally to other people who've used and liked your product's capabilities. Every company with a web presence should have a capabilities video in a few minutes. The viewer can get the complete story on what you deliver. It is a journalistic as it answers the six step. Use who, what, when, why, and how considered a basic information in gathering or problem solving. Safety. Video is a great behavior modeling tool, especially when one on one instruction is impossible due to factors like geography or budget. By showing your employees or visitors how to safely perform a task, you are demonstrating skills in a consistent manner as a learning object in a training plan, a safety video can quickly and consistently teach proper techniques that will lead to a safer workplace.
How to use one of the greatest uses of video is the ability to show someone how to do something through a series of step by step instructions. Behavior modeling is that powerful teaching tool we just talked about. Modeling in the form of video can be even better than real life interaction. There are thousands of videos that can teach you how to do everything from makeup to appliance repair. I know I've tackled plenty of household repairs with my phone propped up nearby. Putting this tool to work for your business gives your learners guidance at a pace that he or she controls, being able to pause the instruction, rewind or advanced through steps. The viewer has complete control of the learning situation and you have control over the message at every stage of the lesson. Since the video is the same every time it plays recruitment like the testimonial video recruitment videos give potential employees a glimpse inside the physical and emotional space of the company.
By hearing directly from current employees, prospects get a glimpse of what life could be like after they accept the job offer executive charge. One of the best ways to legitimize a new training initiative or provide confidence in a company wide program is to recreate a video where the CEO or similar leader speaks directly to the audience marketing. This is a message aimed at promoting or selling a business product, service, or idea. These can be short little attention grabbers that call on the viewer to take action or they can be longer form infomercial style pieces that educate consumers towards a call to action. Fundraising of video aimed at moving the audience to donate money to support a cause. Core messaging includes techniques like appealing to emotion, outlining a problem and personal relate-ability using branded compelling imagery that is simple to understand along with showing people prove that their money is going to make a difference, is going to result in a successful fundraising video.
Live event coverage growth in this video type is immense with the emergence of live video options on facebook and Youtube, either broadcast or package after the event, this video showcases what it was like to be there in the audience. This is perfect for automation training for customers that could not attend the live event. Interactive simulations, one of the five powers of video. A simulation shows the viewer how something works. In an interactive video. You can manipulate time and physics to show the viewer how or why something does. Work. Video also affords us the fascination of seeing things in super close up so we can understand them. If we need to build into an elearning platform, interactive video affords the learner control over their complete environment explainer, live action or animated motion graphics that effectively explain a business product or service in two minutes or less. The explainer video is great for creating awareness or educating the viewer about a complex topic by using animation and imagery along with a narrator. The explainer video is unparalleled as an instructional tool. Hopefully I've provided you with a small list that will help you prepare to make a business video. If you want a free video coaching session and a free video business plan, simply go to my authority video.com. Fill out the form and we can chat. Looking forward to talking with you. Thanks.