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Instead of a thinly-veiled sales pitch, treat your audience to speaking with real marketing issues that matter to them.  Give them important and actionable information without hype yet keep them entertained with a speaker that engages your audience and makes certain they get value.

Erik Cocks
Erik CocksOnline Marketing Expert
Erik brings over 20 years of experience to the online marketing industry and has worked for huge agencies, fortune 500 companies and start ups. He holds an MBA in international business and understands the real needs and marketing challenges of growing small companies.

No Matter What
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From speaking at Chamber of Commerce breakfasts to national conference keynotes, we can make it work!

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Speaking presentations can be customized for time, content and format.

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Free Talk For You!

Just reach out and we can develop a Free presentation for speaking to your audience.

Yes, I Love Talking
About Marketing!

We love talking, but speaking presentations outside the Tampa Bay Area involving airline flights or overnight stays require paid travel.

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Marketing As A System

Many small businesses rely on weekly or monthly activity to drive interactions.  These interactions typically take the form of “hey prospect, we have some stuff you might like, it might be cheaper than normal, you should get it now.”  Then, we wonder why we are not swamped with buyers. You might even be doing, “campaigns” that all seem to fit together.  The problem is that it doesn’t build a proper funnel and is only capturing a fraction of the interactions a systematized approach garners. Speaking topics that address can be fun and interactive discussions with actionable take-aways.

  • Learn the essential components of a marketing system.

  • Learn the exact steps needed to set up a profitable marketing system.

  • Learn the 3 secrets small businesses need to jump start a marketing system.

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Local Search Engine Optimization (SEO)

Small businesses that serve a community often leave money on the table when it comes to local business marketing. Competitors often don’t have to do much to steal market share from you even if you have a better product or service.  Gain an understanding of the components that make up successful local listings, campaigns and brand positioning. Speaking on SEO can involve high-level topics for c-level or in the trenches planning sessions.

  • Learn the single easiest way to increase online visibility for small businesses.

  • Prioritize spending and activities to get the biggest local visibility bang for your buck.

  • Learn how to exponentially increase your marketing return on investment.

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Content Marketing

Content marketing is something that many small businesses dismiss because “we tried it and it didn’t work”.  However, a strategy of “post and pray” for a blog is ineffective in today’s market.  A systematized approach is needed but produces wildly successful marketing. Learn how to implement a DIY content marketing strategy as a first step to long-term success. Speaking about this important topic often centers around strategy and how to actually get good content produced.

  • Learn the components of a successful marketing system.

  • Why free content marketing is today’s digital dinosaur.

  • Learn to avoid the 5 typical mistakes small businesses make with content marketing.

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Email Marketing

Email marketing remains a powerful tool for small businesses but over 80% of you typically are doing it wrong.  You have likely read it before, but it really is all about the list.  No, not the list you buy, the list you create. There are a lot of email service providers today promising what seems like push-button money machines, where with a few clicks and templates, you rake in customers.  We can help cut through the noise and make sense of what’s realistic and when you are wasting money. Speaking about email marketing usually takes on a systems and strategy approach but can involve implementation as well depending on time.

  • How to properly position yourself and let your competitors be relegated to the “spammer” category.

  • The secret to creating a list that will end up being like a money faucet for you down the road.

  • Learn the ways to set up an emailing system you can manage yourself.

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Social Media

There are so many aspects to social media, how do you make sense of it all?  Which platforms should you really be on? (hint: don’t worry it’s not all of them at once). Where should a small business be spending their time and money on? Who should oversee social media? What social media platform does your business best fit with? Speaking on Social media is important and often involves lots of questions, so a round table approach is often best with some pre-speaking questionnaires completed.

  • Learn the top things companies do wrong on social media.

  • Learn how to focus on a social media platform to engage customers.

  • Learn the ways to take market share away from competitors with social media.

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Mobile Search

Up to 80% of your customers could be looking for your product or service when they are researching or ready to buy.  What elements of your business lend themselves to a “mobile first” strategy?  What do small business really need to know about mobile search and is it all just hype? What are some simple ways small businesses can increase mobile customers finding them? Speaking about mobile search always is a lively discussion and definitely involves providing good direction and actionable efforts.

  • Learn why your Google Analytics around mobile are likely deceiving you.

  • Learn what you must know about mobile search and how it affects your ranking.

  • Learn how to easily run special promotions targeting mobile users.

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Paid Search Advertising (PPC)

Paid Search, or Pay-Per-Click advertising, is one of the fastest ways you can boost business online.  However, it’s easy to waste a LOT of money if you are just starting out.  Does your business lend itself to paid search beyond Google that could save you money?  What kinds of paid online ads should your specific type of business be running?  How much should you being paying per lead? How do you figure out which products to promote online? Speaking about pay per click advertising often centers around strategy and how to get it managed for you.

  • Do the online tools Google and others provide to bid really “help”?

  • How to set up a simple test on Google Adwords and get customers today.

  • What do small businesses need to know about hiring someone to manage their online ads?

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Let's Talk About Speaking For You

Click Below and then fill out the speaking form or just call 813-440-6618 and we can talk about your audience and how we might help give them actionable information that makes a difference.

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.