What device do people use to research lawyers online?
Participants were asked what device or devices they would use to research a law firm online.
The usage for mobile devices is fairly high. It makes sense given mobile usability rates in 2019 and considering that for many users, their phone is the only source Internet that they have that is convenient for them. Some interesting takeaways here:
57% indicated that they would use a smartphone (iPhone, Samsung Galaxy, etc.) if searching online for a lawyer or legal services.
88% of searches were for “local” searches, not simply general information.
31% of participants said they would use only use a smartphone.
26% said they would use a combination of smartphone and laptop/desktop computer.
25% of those polled said they would only use a desktop/laptop computer.
The biggest takeaway here is that you need to make sure you are paying attention to how your website renders on mobile devices. If it’s not a good user experience, you are going to lose visitors, and you will also lose out on cases that you could do great work on. Today’s Internet users expect a quick and snappy mobile web surfing experience. Additionally, Google continues using a mobile-first index for their search engine.
Make sure you are making mobile a priority!